Re: Sorry, thats Heading tags as opposed Font tags.
From Max on 08 April '98
adding to Sorry, thats Heading tags as opposed Font tags. posted by Wayne Mumford
-
>>Do I gain a significant advantage by writing all my text inside
>>the various tags as opposed to using to
>>vary size?
Search engines have a very strong bias in favor of
correct HTML and very structured documents. They are easier
for them to handle.
Each Heading tag indicates that the text inside has a certain
level of importance. The relative rank of structural tags is:
(outranks everything)<br><H1> ... down to <H6><br>Table Heading, if present, outranks anything in that table, including<br>any <Hx> tags (you dilute the importance of tags by <br>enclosing them in other tags - keep your headings OUT <br>of tables, lists, etc for best effect.)<br>Captions outrank <P>, and may outrank some of the headers.<br> I suspect that the <P> text following an important <Hx> would<br>outrank the <P> text following a lesser header, on<br>many search engines and may even outrank a lower ranking<br>heading.<br> I know that the first <P> after a header is more<br>important than the remaining ones. Generally speaking,<br>the closer to the top of the apge, the more important.<p> Indexing programs don't bother to read <FONT> to<br>try to figure out what your heirarchy is ... it's<br>all <P> text of the same rank to them, so they go <br>by position on the page.<br> Kluging your text to create a large first cap<br>really screws up the indexer because they view<br>the end of tag as end of word, and the word breaks.<br>Search for "etscape" some time and you'll see what I mean.<p>>>Will the engines treat a phrase such as handmade gifts that is <br>>>written as a keyword phrase the same as if it were written as <br>>>two different words? <br> I've had the best luck by using keywords as a group of<br>words, making no attempt to make phrases of them, letting<br>the various search engines figure them out.<br>Like this META tag for the fictional Granny's Garden Gnomes<br>CONTENT="garden landscape decoration pottery bronze <br>terracotta stone marble gnome gnomes statue statues sundial <br>sundials planter planters pot pots fountain fountains"<p> Of course, it's on a page with a very descriptive title<br>"Granny's Garden Gnomes and Other Landscape Decorations"<br> And precise description META - the most important<br> ad you'll ever write for that page.<br> And a <H1> that repeats some of the keywords<br> And a paragraph immediately after that, concisely <br> describing the page purpose and contents, and <br> repeating as many of the keywords as grammar <br> and syntax permit.<p>Max<P>
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>>>Do I gain a significant advantage by writing all my text inside
>>>the various <H> tags as opposed to using <font> to
>>>vary size?
> Search engines have a very strong bias in favor of
>correct HTML and very structured documents. They are easier
>for them to handle.
> Each Heading tag indicates that the text inside has a certain
>level of importance. The relative rank of structural tags is:
><TITLE> (outranks everything)
><H1> ... down to <H6>
>Table Heading, if present, outranks anything in that table, including
>any <Hx> tags (you dilute the importance of tags by
>enclosing them in other tags - keep your headings OUT
>of tables, lists, etc for best effect.)
>Captions outrank <P>, and may outrank some of the headers.
> I suspect that the <P> text following an important <Hx> would
>outrank the <P> text following a lesser header, on
>many search engines and may even outrank a lower ranking
>heading.
> I know that the first <P> after a header is more
>important than the remaining ones. Generally speaking,
>the closer to the top of the apge, the more important.
> Indexing programs don't bother to read <FONT> to
>try to figure out what your heirarchy is ... it's
>all <P> text of the same rank to them, so they go
>by position on the page.
> Kluging your text to create a large first cap
>really screws up the indexer because they view
>the end of tag as end of word, and the word breaks.
>Search for "etscape" some time and you'll see what I mean.
>>>Will the engines treat a phrase such as handmade gifts that is
>>>written as a keyword phrase the same as if it were written as
>>>two different words?
> I've had the best luck by using keywords as a group of
>words, making no attempt to make phrases of them, letting
>the various search engines figure them out.
>Like this META tag for the fictional Granny's Garden Gnomes
>CONTENT="garden landscape decoration pottery bronze
>terracotta stone marble gnome gnomes statue statues sundial
>sundials planter planters pot pots fountain fountains"
> Of course, it's on a page with a very descriptive title
>"Granny's Garden Gnomes and Other Landscape Decorations"
> And precise description META - the most important
> ad you'll ever write for that page.
> And a <H1> that repeats some of the keywords
> And a paragraph immediately after that, concisely
> describing the page purpose and contents, and
> repeating as many of the keywords as grammar
> and syntax permit.
>Max
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