Re: framesFrom Max on 11 April '98
adding to frames posted by Mike Sankari
For one - getting rid of the frames would help. They are not easy for the robots to search, and users can't bookmark anything but the top page. Then make sure the HTML is impeccable: none of the FONT kluges and misused tags to force appearance. You need REAL headings. You also need META keyword and description tags. And don't cram keywords all over the pages trying to bias the search engines. They can easily detect it and penalize the site, or ban it altogether.
> Will the search engines penalize me if I make it invisible? Search engines are starting to ignore text that is made the same color as the background.