>I ran across a site that claims to be able to increase a site's search engine rank through link popularity without massive search engine submissions. I do not know if this trick is going to work, but I figured that some of you would have opinions on it. See www.web-popularity.com The operative word is 'trick'. The web is filling up fast with tricksters. Not that that's all bad. Innovation begins with experimentation. However there is one thing that Jim Rhodes and some others have drilled home all along is content. If someone has a half decent understanding of the basics ,Meta Tags, Titles, etc, and concentrates on content instead of 'tricks' their site will have the necessary visitors to accomplish the purpose. It's interesting that I find way more websites involved with promotion than on how to create and develop useful content. And Max is right this trick will recoil on you.