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3rd Party Ad Serving
From James at Inspiring Technologies on 12 Feb '01
I'm interested to know peoples opinions on third party ad serving. Our company has invested in a third party ad serving facility, DoubleClick(DART), as yet most of our advertisers still seem unconcerned about the differences between a third party system and an inhouse solution.

I'd like to know whether as a general rule people take the word of the publishers stats or only trust their own traffic reports from products such as webtrends?

James




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