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Re: split testing
From The other Gil on 18 March '01
replying to Re: split testing posted by Inachu

>sounds like a new way to spam a user visually with unwanted ads.

Nope, but it is for commercial applications.

Page all visitors reach lists a number of products/services as well as information. Each product/service link goes to a "selling" page and ordering process. Could also be a splash or redirect page.

It is variations in the selling pages that I want to be able to test, using a link that sends half the clickers one way and half the other and measuring response (orders, requests for additional information, etc.) in order to fine tune the presenations.

I know how to do this with ads or e-mail (and before we get into a UCE, opt-in/opt-out discussion, you can see my position on commercial e-mail at dcmg.com). It is a simple matter of setting up 2 or more pages for click throughs and varying the URLs. Now what I'm looking for is a way to handle the split on the receiving end of the click, dividing the visitors from search or referral sources.

I'd really like to come up with an HTML solution, but I doubt that can be done.

Gil




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