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Web Promotion - Print Advertising From Liz Coldiron on 19 Feb '01 Hi, I'm interested to know if anyone can give me some current guidelines for promotion of a web site via print advertising. I know the biggest rule used to be to promote the brand at all costs. Does anyone know if things have changed? Thanks.

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>Hi, I'm interested to know if anyone can give me some current guidelines for promotion of a web site via print advertising. I know the biggest rule used to be to promote the brand at all costs. Does anyone know if things have changed? Thanks.