To save you some time here is what I found in the report...
Rich media banners and badges provide advertisers
with a way to present additional content and
interaction within traditional ad sizes, including
468x60, 120x240, and 125x125. With several different
technologies available, rich media banners and badges
offer a great deal of flexibility. According to
studies, they can also lead to significant
increases in response, brand perception and recall—for
instance, a Wired/Millward Brown Interactive study
showed a 340% increase in banner click rates when
rich media was used.
To track each ad you only need one ad not half a
dozen each with their own
This is done via a new development in Flash
technology called clickTAGs.
I've also found more figures on the number of people
who can view Flash animations.
Here is snap shot view of Rich Media statistics:
Sites within DoubleClick network that support rich media1
Increase of click through rate when using rich media over .GIF
Gain of advertising awareness between rich media over .GIF
World wide users that can view Flash
World wide users that can view Java
Player penetration of Flash 2 in US
Player penetration of Flash 3 in US
Player penetration of Flash 4 in US
Advertisers expected to dedicate more than 10% of their
budgets to Rich Media in 2000
Advertisers that have deployed Flash
This is where the above stats came form, check out the links here for