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Re: Key Word Lists ... Please help.
From Nicholas on 28 Jan '02
replying to Key Word Lists ... Please help. posted by Keith Fogg

>I am new to promoting web pages and need some help. I am
>compiling a list of key words and had a question about phrases.
>My company provides a voice mail service so I will obviously have
>"voice" and "mail" as key words. But should I also include
>"voice mail". If not then what would happen if someone searched
>for the exact phrase "voice mail"? Would my listing be retrieved
>as long as I had all of the words in his phrase? Thanks in
>advance for any help.

I gather you're thinking in terms of keywords for the
META=keywords tag. The tag can't hurt you as long as you don't
run wild with repeating words. But many SEs don't even look at
the meta keywords tag.

The real value of thinking about keywords lies in building the
right content for the BODY. Get those keywords into H1, H2, and
H3 tags, where the SEs will weight them more heavily. Use
different combiniations of the keywords as you write your copy,
e.g., both "voice mail" and "voicemail".

And make sure you have your address at the bottom of every page.
I suspect most searchers for VM services are looking for a local
supplier. (There's another keyword to used in the copy, btw:
"VM".)




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