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Re: Keywords Vs Keyphrases From Jim on 8 Feb '99 replying to Keywords Vs Keyphrases posted by Jim C >Suppose you want a high ranking for the phrase "tables and chairs" >If you fill your tags and body text with this exact phrase, will it >rank ahead of pages with "tables" or pages with "chairs" ? > >You'd think so, wouldn't you ? > >But I fear the single keyword pages would beat you, partly because >the search engines ignore the "and". **ALL OTHER THINGS BEING EQUAL** an exact phrase will always match 100% so it can't be beaten for that precise string, but the advantage in this case isn't even worth talking about. Given a choice between the two separate keywords and the single string, the two separate words would get more traffic overall, but ideally you'd use both methods to hedge your bets.

Re: Keywords Vs Keyphrases - Jim C - 09/02/99 Re: Keywords Vs Keyphrases - Jim - 09/02/99

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>>Suppose you want a high ranking for the phrase "tables and chairs" >>If you fill your tags and body text with this exact phrase, will it >>rank ahead of pages with "tables" or pages with "chairs" ? >> >>You'd think so, wouldn't you ? >> >>But I fear the single keyword pages would beat you, partly because >>the search engines ignore the "and". > >**ALL OTHER THINGS BEING EQUAL** an exact phrase will always match >100% so it can't be beaten for that precise string, but the advantage >in this case isn't even worth talking about. > >Given a choice between the two separate keywords and the single string, >the two separate words would get more traffic overall, but ideally >you'd use both methods to hedge your bets.