deadlock Message Board
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Re: Why do you care about engine placement
From marge on 13 Feb '99
replying to Why do you care about engine placement posted by wes

>Do you know what your conversion rate is? (How many visitors to
make one sale)
>
>How much of your profit are you willing to give up to make one sale?
>
>Divide that amount by how many people must visit your site for one
sale, and you have how much you are willing to pay people to send
someone to your site.

big difference. I want people at my site who are interested in buying
a very specialized product. I'm NOT interested in sheer numbers.

I don't need to waste bandwidth on bringing in a thousand "cruisers" a
day. Right now I have about a 5% conversion rate on actual visitors
to sales. Folks don't buy on their first visit. But if they buy once,
odds are they'll be return customers.

it's NOT a question of number of hits. It's a number of 'qualified
suspects."

>Now you will have the input of traffic from a whole mess of other
people's sites. Sure it costs money, but if you have a site that makes
money, you should not have any problem paying for traffic.

I have a site that makes money. And if you could guarantee the the
'pay for click' folks could only send me folks interested in what I'm
selling, it would be great. I'd rather spend my time (which is
scarcer than money!) on drawing people to my site who are looking
for what I have to offer.

>1. Get as many people to your site as possible.

disagree.

>2. Sell a certain percentage of your visitors a product or service.

It's a whole lot easier to sell a certain %age if the ones who have
sought you out are already looking for your product.

>If you think your business cannot survive without free advertisement
 (and that is what search engine placement is), then you need to work
on your products/service/sales presentation/website design/etc...

It's not free. You just pay with time and effort instead of money.


>I would rather have 2500 sites flooding my site with traffic and
have lousey search engine placement, then have all my hopes and
income riding on a good placement in a few search engines.

except for the fact that it's the search engines that people turn to
when they are looking for a product, or for information before buying.

I've never seen a single referal in my logs from any of these 'FFA' links
places. All they seem to do is generate more spam for my inbox.


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